How to Promote Your Steam Games (in 2018) video game marketing -

How to Promote Your Steam Games (in 2018) video game marketing

Ask Gamedev
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Promoting your video game on Steam in 2018 is tough! This video gives the best tips on how to make your video game stand out on Steam from your competitors.

In this video we are first going to walk through how the Steam platform for games works in 2018 and how sales are primarily driven by discounts. We will also review how to optimize the positioning of your game during these sales. This includes best practices for your game content, your Steam store page, and game thumbnails. Then we will introduce curator connect and how you can use that to promote your video game. Next we will discuss visibility rounds and how they can be utilized to push extra eyeballs to your game. Finally we talk about community coupons and wishlists and how they can incorporated into your 2018 Steam promotional efforts.

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  1. I think to get noticed on steam the most important things are to have a great game thumbnail and an awesome video in the carousel at the top of your store page

  2. Would you have a tutorial for any game development soon, or such?

  3. Hey i have a question. I am a game Developer. I released my game on steam. But how do you use the 5 visibility rounds? I looked at the marketing & visibility section of my game admin on steam. But i cant find a start round button no where. You also have to write a 100 character description and select a community announcement but where?? Great video btw

  4. This is the video that taught me about Curators.

  5. I'm in the process of publishing my game to steam and this very useful, thanks!

  6. I use steam tags that helps me filter out the content I prefer to buy or learn more about before buying.

  7. I downvoted. Because you talk too fast, its not clearly understandable.

  8. Good and helpful tips, thanks for the video! We will use them in the development of our game HENTAI Arcade: Lustful Girls on Steam. You can check our page and evaluate it, it will be very interesting for us to listen to you opinion!

  9. Literally the most important component is the thumbnail, just a simple and clean logo with nice color scheme can attract people without any problems.

  10. can you promote my channel bro please support me

  11. Ask Game Dev or any random person who went through this dilema i have a question pls reply can you make a game without money without a team without a kickstarter without doing things solo releasing it for free will i still do taxes and pr stuff?

    Because im scared of making a game because of these things.

  12. Thanks for the video, some great points and we shall be implementing all of these ideas.

  13. One advice, game may be in early state of development but things pictures of from page screenshots should by in final quality. Same thing with trailer, should be short, good looking and with nice music

  14. You Mention that there are 100 curator connects is this monthly, yearly? I ask the question because I would like to contact curators that have a big audience and have experience with games of the same category thank you very much for your help in advance.

  15. Worth mentioning that if you can create a browser version, you can publish in on 20+ websites with API for in-app purchases.
    Here is one that also accepts games without browser version –

    Submit your games for free!

  16. I think it's important to mention the steam deals subreddit. If you say it's a deb post, the community often upvotes it

  17. Okay this is still some pretty good info. I really love the point about doing A-B testing of logos; that is definitely worth the money.

  18. This is all based upon the assumption that people are already commenting and wishlisting on your game. My game has 76 wishlisters and no reviews or comments. As much as I appreciate and am taking to heart most of this advice, I'm still missing a step here.

  19. The wishlist strategy is genius. Thank you, very well done video

  20. This is really great content! I'm currently developing my game and its true marketing is really important and it's not always one skill indie devs have. There are so many things to do and discover that it's great to have a video like yours!

  21. To update for anyone watching in 2021 with the number of games released on steam:

    2017 7,049
    2018 9,050
    2019 8,033
    2020 10,263

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